Dec 02, 2022  
2017 - 2019 UTPB Undergraduate Catalog 
2017 - 2019 UTPB Undergraduate Catalog [ARCHIVED CATALOG]

College of Business

For Information Contact (432) 552-2170 or visit MB 2202

Bill Price, D.B.A.
Dean, College of Business
Associate Professor of Management

Dr. Bill Price received his doctorate in business administration from Nova Southeastern University. He previously served as the associate dean for several years and taught a variety of business management courses – primarily in human resource management and business strategy. Prior to UTPB he taught at Howard Payne University as an Assistant Professor . For several years he has served as a board member for the Permian Basin Society for Human Resource Management (SHRM) and is certified as a Professional in Human Resources (PHR). Dr. Price has several years of experience in industry holding human resource management leadership positions. He also operated a real estate rental business. Prior to that, he completed a career in the Air Force where he flew bomber aircraft and served as a Lt. Colonel and staff officer. Dr. Price has written several research articles in the areas of strategic management and human resources.


Wayne Counts, Ph.D.
Associate Dean, College of Business
Associate Professor of Accountancy

R. Wayne Counts is currently the Associate Dean and Associate Professor of Accounting of the College of Business at the University of Texas of the Permian Basin. He is currently responsible for teaching intermediate accounting and regularly teaches federal tax, and oil and gas accounting.  He received his Bachelors of Business Administration in Finance from the University of Texas of the Permian Basin in 1985  He received his Master of Science in Accounting, specializing in Taxation in 1995 and his Ph.D. in accounting in 2004, both from Texas Tech University.  He is a Certified Public Accountant and holds the Certified Financial Planner designation.  Dr. Counts has taught at Oklahoma City University, Youngstown State University, TianJian University of Finance and Economics, as well as the University of Texas of the Permian Basin.  His research interests include energy accounting issues and tax policy/ public finance issues.  He can be reached at



Dr. Shuming Bai, Ph.D.
Chair of Graduate Business Programs
Coordinator of Energy Business
Associate Professor of Finance
Jack Ladd Fellow in Business

Dr. Shuming Bai is an associate professor of finance, Jack Ladd Fellow in Business, Chair of Graduate Studies, and Coordinator in Energy Business at the University of Texas of the Permian Basin. Her teaching and research interests include corporate finance, international finance, options and futures, and energy finance (which she created from scratch in 2010). Some of Dr. Bai’s recent publications can be found in the Journal of International Financial Markets, Institutions & Money, International Journal of Revenue Management (IJRM), Journal of International Finance Studies, International Journal of Electronic Finance (IJEF), Academy of Economics and Finance Journal, and International Journal of Services and Standards (IJSS). The University honored her for her scholarly work with the La Mancha Society Golden Windmill Award in 2011. And the College of Business twice recognized her intellectual contribution with the Outstanding Research Award in 2010 and 2011. She was also awarded the Outstanding Teaching by the College in 2016. Dr. Bai serves on the Editorial Board for IJRM and IJEF. She is the Guest Editor of the special issue on Energy Hedging and Risk Management of IJSS in 2014. Before joining UTPB, Dr. Bai taught at the University of Texas – Pan American and at the University of Texas at Arlington.


Joe Stauffer, Ph.D.
Chair of Undergraduate Business Programs
Coordinator of Management
Associate Professor of Management

Dr. Stauffer received a Ph.D. in management from the University of Oklahoma. He has an undergraduate degree in production/operations management and an M.B.A from Western Illinois University. He holds an M.A. in human resource management/industrial relations from the University of Iowa, where he also studied applied statistics and measurement at the Lindquist Center. His specialty is in employment testing and EEO. He has published in such journals as Psychometrika, the Journal of Applied Psychology, Psychological Methods, and Educational and Psychological Measurement.


Our Vision

While never losing sight of the fact that our primary focus is to serve the Permian Basin region, we seek to advance our baccalaureate and graduate degree programs through continuous improvement to a level that students beyond the region will see us as a viable educational option.

Our Mission

The mission of the College of Business at The University of Texas of the Permian Basin is to offer both undergraduate and graduate educational programs that are high quality and evolve with our ever changing economy; to foster the success of our students in their professional careers; to promote our community of scholars’ excellence in teaching, intellectual contributions, and service; and to advance economic, energy, and technological development within our region.


The College of Business is accredited by these agencies:

  1. SACS (Southern Association of Colleges and Schools). This is the university regional accrediting body.
  2. AACSB (Association to Advance Collegiate Schools of Business). This is the business program accrediting body. It applies to accounting, finance, management, marketing, and the business master’s programs. It is considered the premier accrediting agency.
  3. ABET (uses only initials).This is the engineering accreting body. It applies to the mechanical engineering program; at the time of this publication the petroleum engineering program is under review for initial accreditation.

The College of Business has an active chapter of Beta Gamma Sigma, International Honor Society. A student must be in the top 10% of the junior, senior, or graduate classes to be eligible for induction. Eligible students are inducted into Beta Gamma Sigma in the spring of each academic year.

Correspondence Coursework

The College of Business does not offer courses by correspondence. A student may apply appropriate correspondence credit earned from a regionally accredited college or university toward a bachelor’s degree subject to the following limitations:

  1. No upper level business courses may be taken by correspondence.
  2. A correspondence course may not be taken on a pass-fail basis, and no grade lower than a C will be accepted for correspondence credit.


BBA Accountancy
BBA Finance
BBA Management
BBA Marketing
BA Economics
BS Industrial Technology
BAAS Industrial Technology

Requirements for the BBA Degrees, the BA Degree, the BS Degrees, and the BAAS Degree General Requirements

Degree and major Minimum semester credit hours required Minimum upper level credit hours required Minimum upper level credit hours that must be taken at UTPB Minor required
BBA (all majors) 120 48 30 No
BA (Economics) 120 48 30 Yes
BS (Industrial Technology) 120 48 30 No
BAAS (Industrial Technology) 120 42 30 Yes

To be eligible to receive a BBA in Accountancy, Finance, Management, or Marketing or a BA in Economics, at least 9 upper level semester credit hours of the required coursework in the major field must be successfully completed at The University of Texas of the Permian Basin. Required coursework in the major field includes specific required courses in the major field as well as electives required in the major field. The discipline coordinator must approve all upper level transfer hours in the major.

The College of Business does not award double majors. Students desiring a double major should seek a second baccalaureate degree. Other general requirements depend on the degree and major.

The Texas Higher Education Coordinating Board has approved the Field of Study Curriculum for Business. The following Texas Common Course Numbering System (TCCNS) courses are fully transferable to The University of Texas of the Permian Basin to meet the Field of Study Requirements for Business: ECON 2301 and ECON 2302, MATH 1325, COSC (BCIS) 1305 or 1405, SPCH 1311 (with appropriate content only) or SPCH 1315 or SPCH 1321 (preferred), ACCT 2301 or ACCT 2401, and ACCT 2302 or ACCT 2402 only. The MATH and SPCH classes also meet General Education requirements.

Students who have not fulfilled the mathematics requirement of the Business Field of Study but who have at least three hours of college credit for a college-level mathematics course may take a Mathematics Placement Test for entry into MATH 1325. Students passing the placement test may take MATH 1325; otherwise students must take the sequence MATH 1324 and MATH 1325.

Grade Requirements

Students must earn a grade of “C” or better in all courses taught in the major for Accountancy, Finance, Management, Marketing, Economics, Industrial Technology, and including the BAAS degree.

The College of Business has additional grade policies that apply to the BBA degrees.

  1. The College of Business requires a grade point average of 2.25 in the Lower Level Business Common Core Courses (or equivalent). The Lower Level Business Common Core consists of the following eleven courses: two courses in Mathematical Analysis (MATH 1324 /MATH 1325  or MATH 2412 /MATH 2413 ), two courses in English (ENGL 1301 /ENGL 1302 ), Speech (COMM 1315  or 1321), Computer Literacy (COSC 1335 ), two courses in Accounting (ACCT 2301 /ACCT 2302 ), one course in statistics (MNGT 2342 ), and two courses in Economics (ECON 2301 /ECON 2302 ).
  2. Students must achieve a minimum cumulative grade point average of 2.0 on all Upper Level Business Common Core and business elective courses to meet degree requirements.
  3. Students majoring in Finance must earn a “C” or better in ECON 3322 , FINA 3320 , and any FINA course taken as an elective to meet degree requirements.

General Prerequisites to Upper Division Business Courses

Students Who Choose Undeclared Business as Their Major

The purpose of an Undeclared Business major is to permit students who are interested in a business major to enroll in Upper Level Business Core Courses and hence explore their options before declaring a major. Students who choose Undeclared Business as their major may not take upper level coursework beyond the Upper Level Business Common Core until they have enrolled in a business major of Accountancy, Finance, Management, or Marketing. The advisor assigned by the Success Center to the College of Business will advise an Undeclared Business major.

Students Intending to Minor in a Business Discipline

A student majoring in another field outside the College of Business may elect to minor in Business, Accountancy, Finance, Management, Marketing or Entrepreneurship by completing 18-21 credit hours in the designated minor. Each minor includes at least nine hours of upper division business courses. Students pursuing a minor in a business field may take upper division business courses beyond the list of open business classes below upon completion of 54 credit hours in their major degree plan including ENGL 1301  and ENGL 1302  and speech, a mathematics sequence, and computer literacy as required in their major as well as any specific course prerequisites.

Business Course Availability for Students not Pursuing a Business Major or Minor

The business majors in the College of Business are Accountancy, Finance, Management, and Marketing. Upper division business courses are restricted to business majors and pre-majors, business minors, Industrial Technology (ITEC) majors and minors, Information Systems majors and minors, and students who meet the entrance requirements for being a business major or business minor. Non-business majors, including business minors, may take no more than 25% of their undergraduate program in business. This means, for example, that a student with a degree plan consisting of 120 credit hours may not take more than 30 credit hours of business courses (Accounting, Finance, Management and Marketing).

Business Discipline Specific Minors

Business Discipline Specific minors are available for Accountancy, Finance, Management, and Marketing. and Entrepreneurship. Each minor gives the non-business student a specialized background in the selected field.  At least 50% of upper-level business credit hours in the minor must be taken at U.T. Permian Basin.

Students pursuing a Business Discipline Specific minor must meet all prerequisites for courses included in the minor, even if these prerequisites cause the minor coursework to exceed the number of credit hours listed below. See the course descriptions in the major area to ascertain the prerequisites for each course.

Department of Engineering and Technology

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Department of Business

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