Apr 23, 2021  
2019 - 2020 UTPB Undergraduate Catalog 
    
2019 - 2020 UTPB Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 3315 Consumer Behavior

Semester Credit Hours: (3) sch

Concepts of consumer behavior. Emphasis on psychological, sociological and economic variables and their effects on purchasing behavior. Prerequisite(s): MRKT 3300 . Fall, Spring



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