Nov 29, 2022  
2019 - 2020 UTPB Undergraduate Catalog 
    
2019 - 2020 UTPB Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 4350 Sports Marketing

Semester Credit Hours: (3) sch

The course will be an in-depth study of the components of sports marketing.  The course will incorporate specific references to segmentation, targeting, positioning, and the 4 P’s of marketing.  Upon completion of this course, students will possess the marketing knowledge and skills needed to execute effective marketing strategies and decisions in the sport marketing industry. 



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