Apr 14, 2021  
2015 - 2017 UTPB Undergraduate Catalog 
2015 - 2017 UTPB Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, BBA

Return to {$returnto_text} Return to: Programs of Study

Administered by the College of Business and Engineering, the Bachelor of Business Administration degree in Marketing is designed to provide a broad fundamental knowledge of the nature, structure, institutions, and functions of marketing. The student graduating with the degree can expect to be competitive in the general contexts of sales and marketing. In addition, the student will be able to analyze information that are critical to making marketing decisions whether in manufacturing, distribution (including retailing), service, or not-for-profit industry sectors.

Degree Requirements

The minimum total credits required for a BBA in Marketing is 120.

General Education Requirements (47 sch)

Include the following specified courses:

Mathematics: MATH 1324  & MATH 1325  or MATH 2412  & MATH 2413  *

Social Science: PSYC 1301  & SOCI 1301  depending upon the major selected **

* Specific course prerequisites result in a requirement of MATH 1324  (or equivalent) for the Finance, Management, Marketing, Entrepreneurship, and Business minors MATH 1324  & MATH 1325  (or equivalent) for Accountancy minors.
** Management and Marketing majors must take both PSYC 1301  and SOCI 1301 . Accounting majors may choose one or the other. Finance majors are not required to take either. Instead, ECON 2301  or ECON 2302  satisfies the General Education Social Science requirement for a Finance major.)

Lower Level

Communication (6 sch)

Language, Philosophy and Culture (3 sch)

* UNIV courses are open to students in the Honors Program only.

Political Science (U.S., State of Texas and Local Government) (6 sch)

* UNIV courses are open to students in the Honors Program only.

Creative Arts (6 sch)

* UNIV courses are open to students in the Honors Program only.

Social and Behavioral Science (3 sch)

Component Area (3 sch)

Computer Use

Marketing majors obtain skills in using computers in problem-solving in COSC 1335  (BCIS 1305 or 1405), a required lower division course. ACCT 3333 /MNGT 3333 , a required core business course, includes further development of these skills and application in a business context in preparation for their use in other upper division business courses, especially MNGT 4375 .

Business Courses (18 sch)

Business Common Core Courses (27 sch)

Upper Level

All candidates for BBA degrees must complete a basic business administration core of 27 credits. The basic business administration core provides students with a common body of knowledge in business administration. Students’ programs include the following courses:

NOTE: Major area courses of study designated as 3xxx/4xxx level courses at U. T. Permian Basin are to be taken by junior or senior students at a four year institution. These may not be transferred from a junior/community college even though courses taken may have a similar title. ECON 3322  is the required advanced Economics course for Finance majors.

Other Required Courses (27 sch)

Upper Level

Additional Requirements

All marketing majors must earn sufficient course credit to meet the requirement of a minimum of 120 semester credit hours.

Return to {$returnto_text} Return to: Programs of Study