Oct 02, 2022  
2017 - 2019 UTPB Undergraduate Catalog 
2017 - 2019 UTPB Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, BBA

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Administered by the College of Business, the Bachelor of Business Administration degree in Marketing is designed to provide a broad fundamental knowledge of the nature, structure, institutions, and functions of marketing. The student graduating with the degree can expect to be competitive in the general contexts of sales and marketing. In addition, the student will be able to analyze information that are critical to making marketing decisions whether in manufacturing, distribution (including retailing), service, or not-for-profit industry sectors.

Degree Requirements

The minimum total credits required for a BBA in Marketing is 120.

General Education Requirements (42 sch)

Lower Level

Communication (6 sch)

Life and Physical Sciences (6 sch)

Science class must also include the lab.  Lab credit is found in the Component Area Option.

Political Science (U.S., State of Texas and Local Government) (6 sch)

* UNIV courses are open to students in the Honors Program only.

Creative Arts (6 sch)

* UNIV courses are open to students in the Honors Program only.

Social and Behavioral Science (3 sch)

Component Area (3 sch)

Computer Use

ACCT 3333 /MNGT 3333 , a required core business course, includes further development of these skills and application in a business context in preparation for their use in other upper division business courses, especially MNGT 4375 .

Social Science (3 sch)

Management majors must complete both PSYC 1301  and SOCI 1301 .  Choose one that was not used in the General Education Requirement.

Business Courses (21 or 22 sch)

Lower Level

Business Common Core Courses (24 sch)

Upper Level

All candidates for BBA degrees must complete a basic business administration core of 24 credits. The basic business administration core provides students with a common body of knowledge in business administration. Students’ programs include the following courses:

NOTE: Major area courses of study designated as 3xxx/4xxx level courses at U. T. Permian Basin are to be taken by junior or senior students at a four year institution. These may not be transferred from a junior/community college even though courses taken may have a similar title. ECON 3322  is the required advanced Economics course for Finance majors.

Other Required Courses (30 sch)

Upper Level

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