Marketing, BBA

Administered by the College of Business, the Bachelor of Business Administration degree in Marketing is designed to provide a broad fundamental knowledge of the nature, structure, institutions, and functions of marketing. The student graduating with the degree can expect to be competitive in the general contexts of sales and marketing. In addition, the student will be able to analyze information that are critical to making marketing decisions whether in manufacturing, distribution (including retailing), service, or not-for-profit industry sectors.

Degree Requirements

The minimum total credits required for a BBA in Marketing is 120.

General Education Requirements (42 sch)

Lower Level Business Courses (18 sch)

ACCT 2301 Principles of Financial Accounting (3) sch
ACCT 2302 Principles of Managerial Accounting (3) sch
BUSI 1301 Business Principles (3) sch
BUSI 2342 Principles of Statistics (3) sch
BUSI 2345 Data Analysis with Excel (3) sch
ECON 2302 Principles of Microeconomics (3) sch

Business Core (24 sch)

BUSI 3311 Business Communications (3) sch
BUSI 3324 Business and the Law (3) sch
FINA 3320 Principles of Finance (3) sch
MNGT 3310 Management Concepts and Organizational Theory (3) sch
MNGT 3333 Information System Fundamentals (3) sch
MNGT 3340 Production Operations Management (3) sch
MRKT 3300 Principles of Marketing (3) sch
Capstone Class
MNGT 4375 Strategic Management (3) sch

Major Courses (12 sch)

MRKT 3307 Sales Management (3) sch
MRKT 3315 Consumer Behavior (3) sch
MRKT 4312 Marketing Strategy (3) sch
MRKT 4314 Marketing Research and Information Systems (3) sch

International Option (3 sch)

ECON 4320 International Trade (3) sch
FINA 4320 International Finance (3) sch
MNGT 4320 International Management (3) sch
MRKT 4320 International Marketing (3) sch

Marketing Electives (12 sch)

12 sch of marketing classes not already used to meet a requirement of the degree

Business Electives (9 sch)

9 sch of courses taught by the College of Business

Marketing, BBA

Degree Requirements

General Education Requirements (42 sch)

Communication (6 sch)

History (U.S. History) (6 sch)

Language, Philosophy, and Culture (3 sch)

Mathematics (3 or 4 sch)

Life and Physical Sciences (6 sch)

Political Science (U.S., State of Texas and Local Government) (6 sch)

Creative Arts (3 sch)

Social and Behavioral Sciences (3 sch)

Component Area (3 sch)