May 18, 2021  
2020-2021 UTPB Undergraduate Catalog 
    
2020-2021 UTPB Undergraduate Catalog

Marketing, BBA


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Administered by the College of Business, the Bachelor of Business Administration degree in Marketing is designed to provide a broad fundamental knowledge of the nature, structure, institutions, and functions of marketing. The student graduating with the degree can expect to be competitive in the general contexts of sales and marketing. In addition, the student will be able to analyze information that are critical to making marketing decisions whether in manufacturing, distribution (including retailing), service, or not-for-profit industry sectors.

Degree Requirements


The minimum total credits required for a BBA in Marketing is 120.

General Education Requirements (42 sch)


Communication (6 sch)


Political Science (U.S., State of Texas and Local Government) (6 sch)


Social and Behavioral Sciences (3 sch)


Component Area (3 sch)


Marketing Electives (12 sch)


12 sch of marketing classes not already used to meet a requirement of the degree

Business Electives (9 sch)


9 sch of courses taught by the College of Business

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